Loretto White
Work
Logos and Icons
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The Rising Tide Outfitters logo was designed to appeal to Nantucket vacationers who enjoy water sports. I used the Navel flags for R and T as inspiration. The colors were chosen to suit a Nantucket retailer but this logo also works well in black and white.
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I designed these icons for the NASA Tournament Lab. This is a crowd sourcing web site that NASA uses to solve technical and coding problems.
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I created this logo for United Prosthetics. Skate boarders and skiers were the target audience for this logo.
Data Visualization
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Data presentation can be beautiful, elegant and descriptive. Click on the image to view charts that I created as part of a bench-marking study for the University at Albany (SUNY) main library. The charts compare the client's main library with libraries from nine of their peer institutions.
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This chart was designed for Fidelity Investments to provide an intuitive visual explanation of client asset allocation alternatives and the key characteristics of each.
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Click on the image to see complex data shown on site maps used for planning purposes.
Brochures, Pamphlets, Reports, and Presentations
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This course description brochure was designed for the San Francisco Studio School. Click on the image for a larger view.
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Shown here is pamphlet providing an overview on client portfolio management for Fidelity Investments.
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At EYP I was responsible for the design of all Master Planning reports. Three mini reports for College of Saint Elizabeth, NJ are shown here.
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I designed various presentation materials at EYP including PowerPoints, hand-outs and full-size drawings. This slide shows a presentation tool used at Rockhurst University, MO.
Other Cool Stuff
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These banners were designed for Yanchep Martial Arts School. They are for use in the Dojo and at events.
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This ebook cover for was inspired by WWII propaganda posters.
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I designed a house using recycled shipping containers and illustrated it in sketch-up for a class project. Click on the image to see more views.